Privacy Policy

At Sethu Dental Care, your privacy is our priority. This policy explains what information we collect when you visit our website or book an appointment, how we use it, and how we keep it safe. By using our website or services, you agree to the practices described below. If you have any questions, contact us at sethudentalcare@gmail.com.

We collect information you provide directly when you use our website or contact us for an appointment:

• ✓Your full name and mobile number submitted via our booking form.
• ✓The dental treatment you are enquiring about (e.g. Root Canal, Dental Implants, Teeth Cleaning).
• ✓Your preferred appointment time, if you choose to share this.
• ✓Messages or enquiries you send via our contact form or email.
• ✓Anonymous usage data about how you navigate our website via Google Analytics — this does not identify you personally.

We do not collect sensitive medical records, payment card details, or any financial information through our website.

We use the information collected for the following purposes only:

• ✓To call you within 1–2 hours to confirm or schedule your dental appointment.
• ✓To understand which treatments patients are seeking so we can serve you better.
• ✓To improve the performance and content of our website using anonymous usage data.
• ✓To respond to enquiries or messages you send directly to us.
• ✓To comply with legal obligations applicable to dental practices in India.

We will never sell, rent, or trade your personal information to any third party for marketing purposes.

Our website uses Google Tag Manager and Google Analytics to understand how visitors use our site and to measure the performance of our Google Ads campaigns. These tools may use cookies and collect anonymous data such as pages visited, time spent, city/region, device type, and whether you arrived via a Google Ad or direct visit.

When you submit our appointment form, an event is recorded in Google Ads to measure which ads are generating enquiries. Your name and phone number are never shared with Google. You can opt out via the Google Analytics Opt-out Browser Add-on.

We use Meta Pixel (also known as the Facebook Pixel) on our website, and we run lead generation campaigns on Facebook and Instagram through Meta Lead Ads. This section explains how data is collected and used through these platforms.

• ✓Meta Pixel: A small piece of code on our website that tracks visitor behaviour (pages viewed, form submissions) to help us measure the effectiveness of our Facebook and Instagram ads. This data is sent to Meta (Facebook, Inc.) and is subject to Meta's own privacy policy.
• ✓Meta Lead Ads: When you fill out a lead form directly on Facebook or Instagram (shown inside the app), Meta collects your name, phone number, and email address on our behalf and securely transfers it to us via a webhook.
• ✓Data received: Information submitted through Meta Lead Ads (name, phone number, email) is received by our system and used solely to contact you to confirm or schedule your dental appointment.
• ✓WhatsApp follow-up: After submitting a Meta Lead Ad form, you may receive an automated WhatsApp message from Sethu Dental Care to acknowledge your enquiry and confirm your appointment details. This is sent via the official WhatsApp Business API.
• ✓No data sold: Information received through Meta Lead Ads is never sold, rented, or shared with any third party for marketing purposes.

To learn how Meta uses data collected via the Pixel and Lead Ads, please review Meta's Privacy Policy. You can manage your Facebook ad preferences at facebook.com/ads/preferences.

Our website uses cookies to understand how visitors use our site and ensure our Google Ads work effectively. We use:

• ✓Analytics cookies placed by Google Analytics to measure website traffic anonymously.
• ✓Advertising cookies placed by Google Ads to track whether a visit resulted from one of our ads.
• ✓Meta Pixel cookies (_fbp, _fbc) placed by Facebook/Instagram to measure the effectiveness of our Meta ad campaigns. You can manage these at facebook.com/ads/preferences.
• ✓Functional cookies that are essential to allow the website to work correctly.

You can control or disable cookies through your browser settings at any time.

We take the security of your personal information seriously:

• ✓Our website is served over HTTPS — all data is encrypted in transit between your browser and our server.
• ✓Appointment form submissions are processed securely with restricted access.
• ✓Only authorised Sethu Dental Care staff can access submitted contact information.
• ✓We do not store your data on third-party platforms beyond Google Analytics, Google Ads, and Meta (Facebook/Instagram) — used solely for advertising and lead management purposes.

Contact us by phone if you prefer not to share information online.

We retain your contact information only for as long as necessary to confirm and complete your appointment. Anonymous analytics data via Google Analytics is retained for up to 26 monthsper Google's default settings, after which it is automatically deleted.

Our website may contain links to external sites including Google Maps and our social media profiles (Facebook, Instagram, LinkedIn). Once you leave our website, this privacy policy no longer applies. We encourage you to read the privacy policies of any external sites you visit.

Separately from our public website, Sethu Dental Care operates a private, internal personal-finance tool at app.sethudentalcare.com/finance, used only by the clinic owner and their immediate family to track their own household's investments. This section explains, specifically, how that tool uses the Gmail API — it does not apply to the public dental website or to patient data in any way.

• ✓What we access: with explicit permission (Google OAuth consent), the tool reads Gmail messages using the read-only gmail.readonly scope. It cannot send, delete, or modify any email, and cannot access anything outside Gmail.
• ✓Which emails: only messages from a fixed, hardcoded list of known financial-institution senders are ever inspected — stockbrokers (e.g. Zerodha, Groww, Angel One), bond/NCD platforms (e.g. GoldenPi, IndiaBonds), mutual fund registrars (CAMS, KFintech), and the family's own banks and credit card issuers. All other email in the inbox is never read or stored.
• ✓Why: to detect investment-related notifications — stock trade confirmations, dividend and bond/NCD interest payouts, mutual fund purchase confirmations, and bank/card transaction alerts — so they can be reviewed and added to the family's own private financial records instead of being copied in by hand.
• ✓Nothing is automatic: a detected email is only ever queued for manual review. Every single one requires an explicit, logged-in click of “Save to Portfolio” by the account owner before any data is written to their financial records — nothing is saved without that direct action, and any email can instead be dismissed and permanently ignored.
• ✓Where it's stored: only on our own private database on our own server. It is never shared with, sold to, or processed by any third party, and is never used for advertising or analytics of any kind.
• ✓Who can access it: only the specific family member who personally completed the Google sign-in for their own account — each connected account only ever affects that same person's own view of their own household's finance tool, which itself requires a separate login.
• ✓Revoking access: any connected account can be disconnected at any time from within the tool, which deletes our stored access token immediately. Access can also be revoked directly from your Google Account's Security → Third-party access settings.

Sethu Dental Care operates a private, staff-only practice-management portal at app.sethudentalcare.com(login required, not accessible to the public). One part of that portal shows enquiries our clinic receives across different channels in a single inbox. This section explains how that inbox uses Instagram's messaging API for our own business account, @sethudentalcare.

• ✓What we access: with permission granted through Meta's Facebook Login (the instagram_manage_messages permission, and where enabled instagram_manage_comments and instagram_manage_insights), the portal can read and reply to Direct Messages and comments sent to our own @sethudentalcare Instagram account, and view aggregate performance figures for our own posts. It can never access the messages, comments, followers, or data of any other Instagram account or business.
• ✓Whose data and what is collected: only for people who choose to message or comment on our own @sethudentalcare account. For those interactions we receive the sender's Instagram username and an app-scoped Instagram user ID, the text and time of the message or comment, and any media they attach. We do not receive your email address, phone number, or Instagram password.
• ✓Why: so our reception staff can see and respond to Instagram enquiries about appointments, treatments, and pricing in the same place as our WhatsApp and website enquiries, instead of them being missed in the app.
• ✓Automated first reply: the first time you message our Instagram account, you may receive one automated reply inviting you to continue the conversation on WhatsApp, where we handle appointment booking. That reply is clearly marked as an automated message and a staff member also sees your original message.
• ✓Where it's stored: only in our own private database on our own server. Instagram message and comment content is never sold, rented, shared with any third party, or used for advertising or analytics of any kind.
• ✓Who can access it: only authorised Sethu Dental Care staff who are logged in to the portal.
• ✓Retention and deletion: we keep Instagram enquiry messages only for as long as needed to respond to your enquiry and provide follow-up care. You can ask us to delete your messages by emailing sethudentalcare@gmail.com. You can also delete any message from your own side in the Instagram app, and manage or remove our clinic's access to your interactions from Instagram's Accounts Centre settings.

Instagram and its messaging service are provided by Meta. To learn how Meta processes data you send through Instagram, please review Instagram's Privacy Policy.

Sethu Dental Care uses the official WhatsApp Business Platform (provided by Meta) to talk with patients on our own clinic WhatsApp numbers, +91 90806 90645 and +91 94439 71600. Messages are handled through our private, staff-only portal at app.sethudentalcare.com (login required, not accessible to the public).

• ✓What we access: using Meta's whatsapp_business_messaging and whatsapp_business_management permissions, the portal can receive and send WhatsApp messages on our own clinic numbers, manage our own message templates, and read the details of our own WhatsApp Business account. It can never access any other business's WhatsApp account or messages.
• ✓Whose data and what is collected: only for people who message our clinic, or patients we contact about their own appointments. We receive your WhatsApp phone number, your WhatsApp profile name, the text and time of messages you send us, and delivery/read status for messages we send you.
• ✓Why: so our reception staff can answer your enquiries, book and confirm appointments, and send appointment reminders and post-visit follow-ups — and so enquiries aren't missed.
• ✓WhatsApp Business App on the clinic phone: our main number +91 90806 90645 is also used by our staff in the WhatsApp Business App on the clinic phone. Where connected, conversations on that number — including messages staff send from the phone and, on first connection, recent past chats — are also recorded in our portal so the clinic keeps one complete enquiry history.
• ✓What we send: replies to your messages, appointment reminders and confirmations, and follow-ups about your own care. We do not send promotional messages to people who have not contacted us or are not our patients. Reply STOP at any time and we will stop non-essential messages.
• ✓Where it's stored: only in our own private database on our own server. WhatsApp message content is never sold, rented, shared with any third party, or used for advertising.
• ✓Who can access it: only authorised Sethu Dental Care staff who are logged in to the portal.
• ✓Retention and deletion: we keep WhatsApp messages only as long as needed to respond to you and provide follow-up care. You can ask us to delete your messages by emailing sethudentalcare@gmail.com. The clinic can disconnect its numbers from the portal at any time, which stops all further access.

WhatsApp is provided by Meta. To learn how WhatsApp processes your data, please review WhatsApp's Privacy Policy.

Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe your child has submitted information to us, please contact us at sethudentalcare@gmail.com and we will promptly delete it. Appointments for child patients must be booked by a parent or guardian.

You have the right to:

• ✓Access the personal information we hold about you.
• ✓Correct any inaccurate or incomplete information.
• ✓Request deletion of your personal data, subject to legal retention obligations.
• ✓Withdraw consent at any time for us to contact you.

To exercise any of these rights, contact us below. We will respond within 7 working days.

We may update this Privacy Policy from time to time. When changes are made, the “Last Updated” date at the top of this page will be revised. Continued use of our website after any changes constitutes acceptance of the updated policy.

Questions About Your Privacy?

We are happy to answer any questions about how we use your information.

Sethu Dental Care · 217B, South Marret Street, South Gate, Madurai – 625001, Tamil Nadu