Privacy Policy

At Sethu Dental Care, your privacy is our priority. This policy explains what information we collect when you visit our website or book an appointment, how we use it, and how we keep it safe. By using our website or services, you agree to the practices described below. If you have any questions, contact us at sethudentalcare@gmail.com.

We collect information you provide directly when you use our website or contact us for an appointment:

• ✓Your full name and mobile number submitted via our booking form.
• ✓The dental treatment you are enquiring about (e.g. Root Canal, Dental Implants, Teeth Cleaning).
• ✓Your preferred appointment time, if you choose to share this.
• ✓Messages or enquiries you send via our contact form or email.
• ✓Anonymous usage data about how you navigate our website via Google Analytics — this does not identify you personally.

We do not collect sensitive medical records, payment card details, or any financial information through our website.

We use the information collected for the following purposes only:

• ✓To call you within 1–2 hours to confirm or schedule your dental appointment.
• ✓To understand which treatments patients are seeking so we can serve you better.
• ✓To improve the performance and content of our website using anonymous usage data.
• ✓To respond to enquiries or messages you send directly to us.
• ✓To comply with legal obligations applicable to dental practices in India.

We will never sell, rent, or trade your personal information to any third party for marketing purposes.

Our website uses Google Tag Manager and Google Analytics to understand how visitors use our site and to measure the performance of our Google Ads campaigns. These tools may use cookies and collect anonymous data such as pages visited, time spent, city/region, device type, and whether you arrived via a Google Ad or direct visit.

When you submit our appointment form, an event is recorded in Google Ads to measure which ads are generating enquiries. Your name and phone number are never shared with Google. You can opt out via the Google Analytics Opt-out Browser Add-on.

We use Meta Pixel (also known as the Facebook Pixel) on our website, and we run lead generation campaigns on Facebook and Instagram through Meta Lead Ads. This section explains how data is collected and used through these platforms.

• ✓Meta Pixel: A small piece of code on our website that tracks visitor behaviour (pages viewed, form submissions) to help us measure the effectiveness of our Facebook and Instagram ads. This data is sent to Meta (Facebook, Inc.) and is subject to Meta's own privacy policy.
• ✓Meta Lead Ads: When you fill out a lead form directly on Facebook or Instagram (shown inside the app), Meta collects your name, phone number, and email address on our behalf and securely transfers it to us via a webhook.
• ✓Data received: Information submitted through Meta Lead Ads (name, phone number, email) is received by our system and used solely to contact you to confirm or schedule your dental appointment.
• ✓WhatsApp follow-up: After submitting a Meta Lead Ad form, you may receive an automated WhatsApp message from Sethu Dental Care to acknowledge your enquiry and confirm your appointment details. This is sent via the official WhatsApp Business API.
• ✓No data sold: Information received through Meta Lead Ads is never sold, rented, or shared with any third party for marketing purposes.

To learn how Meta uses data collected via the Pixel and Lead Ads, please review Meta's Privacy Policy. You can manage your Facebook ad preferences at facebook.com/ads/preferences.

Our website uses cookies to understand how visitors use our site and ensure our Google Ads work effectively. We use:

• ✓Analytics cookies placed by Google Analytics to measure website traffic anonymously.
• ✓Advertising cookies placed by Google Ads to track whether a visit resulted from one of our ads.
• ✓Meta Pixel cookies (_fbp, _fbc) placed by Facebook/Instagram to measure the effectiveness of our Meta ad campaigns. You can manage these at facebook.com/ads/preferences.
• ✓Functional cookies that are essential to allow the website to work correctly.

You can control or disable cookies through your browser settings at any time.

We take the security of your personal information seriously:

• ✓Our website is served over HTTPS — all data is encrypted in transit between your browser and our server.
• ✓Appointment form submissions are processed securely with restricted access.
• ✓Only authorised Sethu Dental Care staff can access submitted contact information.
• ✓We do not store your data on third-party platforms beyond Google Analytics, Google Ads, and Meta (Facebook/Instagram) — used solely for advertising and lead management purposes.

Contact us by phone if you prefer not to share information online.

We retain your contact information only for as long as necessary to confirm and complete your appointment. Anonymous analytics data via Google Analytics is retained for up to 26 monthsper Google's default settings, after which it is automatically deleted.

Our website may contain links to external sites including Google Maps and our social media profiles (Facebook, Instagram, LinkedIn). Once you leave our website, this privacy policy no longer applies. We encourage you to read the privacy policies of any external sites you visit.

Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe your child has submitted information to us, please contact us at sethudentalcare@gmail.com and we will promptly delete it. Appointments for child patients must be booked by a parent or guardian.

You have the right to:

• ✓Access the personal information we hold about you.
• ✓Correct any inaccurate or incomplete information.
• ✓Request deletion of your personal data, subject to legal retention obligations.
• ✓Withdraw consent at any time for us to contact you.

To exercise any of these rights, contact us below. We will respond within 7 working days.

We may update this Privacy Policy from time to time. When changes are made, the “Last Updated” date at the top of this page will be revised. Continued use of our website after any changes constitutes acceptance of the updated policy.

Questions About Your Privacy?

We are happy to answer any questions about how we use your information.

Sethu Dental Care · 217B, South Marret Street, South Gate, Madurai – 625001, Tamil Nadu